Wilder Fields

RESEARCH
BRAND POSITIONING STRATEGY
NAMING
COPYWRITING

Wilder Fields is a technology-enabled food company vertically-growing greens in Calumet City that prioritize exceptional flavor, texture and cleanliness all while postivitely impacting our communities and our planet.
Formerly known as Backyard Fresh Farms, I was able to help craft the Wilder Fields brand from start to finish alongside Associate Creative Director Stacey Donaldson, Junior Designer Nick Rissmeyer, Account Director Robyn Paprocki-Woodford and Project Manager Stacey Shintani. We conducted a discovery workshop with stakeholders and research with target audiences to inform the brand’s unique positioning strategy, messaging plan, name, identity program, and packaging system.

Read the full case study here ︎︎︎

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Notable Features

^{Communication Arts: 62nd Design competition winner︎︎︎
gestalten’s Brand New Brand print publication ︎︎︎
Monotype Studio’s 2021 Type Trend Report ︎︎︎
PRINT’s 2020 International Design Competition: 1st place in the Logo category ︎︎︎
Communication Arts: Exhibit feature (Online) ︎︎︎
Communication Arts: Exhibit feature (Print) ︎︎︎
Brand New: Where the Wilder Things Grow ︎︎︎
The Brand Identity: The Inbox feature ︎︎︎
Typewolf: Site of the Day ︎︎︎}

Polly Wales

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