Arts Workers United
Arts Workers United (AWU) is a lobbying organization focused on building awareness of and support for members of the creative class and their critical impact on the national economy. Founded during the COVID-19 pandemic, AWU works to ensure local and national government support for this critical—and often overlooked—sector of the working class.
One Design was honored to create an identity system that celebrates the sheer power of the arts in all of our lives—economically and culturally, collectively and individually. I led campaign copy and content tools that promote interactivity and establish urgency. From headlines on a bus shelter to editorial content on posters, economic statistics about the arts married with statements of impact balanced directness with thoughtfulness and compassion.
See the work here ︎︎︎