Brand Positioning Strategy, Naming, Copywriting
Editorial Writing, Community Building
Arts Workers United / Wilder Fields / Saint Kate / Up Club / Polly Wales / Landkind / Slowly, Surely / Truth Be Told
Editorial Writing, Community Building
Twenty-something / Distant Community / Made Alone Together / MOUTHWASH Magazine
Landkind
NAMING (BRAND & PRODUCT)
BRAND POSITIONING STRATEGY
COPYWRITING
SOCIAL MEDIA STRATEGY
DoubleRainbow Biosciences is a sustainable healthcare company that harnesses the power of nature to create pharmaceuticals and nutraceuticals that advance the health of people and the planet. After One Design crafted the DoubleRainbow brand, their team asked us to do the same—and more—for their first consumer-facing product brand. Together, we created a positioning strategy, company name, extendible product naming architecture, visual identity system, packaging design program, ecommerce website, and social media campaign to launch a comprehensive consumer retail experience.
See the work ︎︎︎
BRAND POSITIONING STRATEGY
COPYWRITING
SOCIAL MEDIA STRATEGY
DoubleRainbow Biosciences is a sustainable healthcare company that harnesses the power of nature to create pharmaceuticals and nutraceuticals that advance the health of people and the planet. After One Design crafted the DoubleRainbow brand, their team asked us to do the same—and more—for their first consumer-facing product brand. Together, we created a positioning strategy, company name, extendible product naming architecture, visual identity system, packaging design program, ecommerce website, and social media campaign to launch a comprehensive consumer retail experience.
See the work ︎︎︎