Up Club


The fine folks at Up Club created a digital product that took the pain out of modern-day music sharing, but when it came time to launch their application, they had a hard time putting their offering and differentiators into words.
        Enter language that’s seasoned with a punk-rock attitude—flippant but still aspirational, fun, and compelling. Together, we crafted a tagline, marketing site copy, and app store copy that said “fuck you” to algorithm-first platforms and “hello” to listeners who want a more communal experience.

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