Brand Positioning, Copywriting
Wilder Fields
Saint Kate
Truth Be Told
Editorial Writing
Distant Community
Arts Workers United
Wilder Fields
Saint Kate
Up Club
Polly Wales
Truth Be Told
Editorial Writing
Twenty-something
Distant Community
Made Alone Together
MOUTHWASH Magazine
Up Club
COPYWRITING
The fine folks at Up Club created a digital product that took the pain out of modern-day music sharing, but when it came time to launch their application, they had a hard time putting their offering and differentiators into words.
Enter language that’s seasoned with a punk-rock attitude—flippant but still aspirational, fun, and compelling. Together, we crafted a tagline, marketing site copy, and app store copy that said “fuck you” to algorithm-first platforms and “hello” to listeners who want a more communal experience.
Sign up and get sharing here ︎︎︎
The fine folks at Up Club created a digital product that took the pain out of modern-day music sharing, but when it came time to launch their application, they had a hard time putting their offering and differentiators into words.
Enter language that’s seasoned with a punk-rock attitude—flippant but still aspirational, fun, and compelling. Together, we crafted a tagline, marketing site copy, and app store copy that said “fuck you” to algorithm-first platforms and “hello” to listeners who want a more communal experience.
Sign up and get sharing here ︎︎︎