Brand Positioning Strategy, Naming, Copywriting
Editorial Writing, Community Building
Arts Workers United / Wilder Fields / Saint Kate / Up Club / Polly Wales / Landkind / Slowly, Surely / Truth Be Told
Editorial Writing, Community Building
Twenty-something / Distant Community / Made Alone Together / MOUTHWASH Magazine
Up Club
COPYWRITING
The fine folks at Up Club created a digital product that took the pain out of modern-day music sharing, but when it came time to launch their application, they had a hard time putting their offering and differentiators into words.
Enter language that’s seasoned with a punk-rock attitude—flippant but still aspirational, fun, and compelling. Together, we crafted a tagline, marketing site copy, and app store copy that said “fuck you” to algorithm-first platforms and “hello” to listeners who want a more communal experience.
Sign up and get sharing here ︎︎︎
The fine folks at Up Club created a digital product that took the pain out of modern-day music sharing, but when it came time to launch their application, they had a hard time putting their offering and differentiators into words.
Enter language that’s seasoned with a punk-rock attitude—flippant but still aspirational, fun, and compelling. Together, we crafted a tagline, marketing site copy, and app store copy that said “fuck you” to algorithm-first platforms and “hello” to listeners who want a more communal experience.
Sign up and get sharing here ︎︎︎