BRAND POSITIONING STRATEGY
Wilder Fields is a technology-enabled food company vertically-growing greens in Calumet City that prioritize exceptional flavor, texture, and cleanliness all while positively impacting our communities and our planet.
Formerly known as Backyard Fresh Farms, I was able to help craft the Wilder Fields brand from start to finish alongside Associate Creative Director Stacey Donaldson, Junior Designer Nick Rissmeyer, Account Director Robyn Paprocki-Woodford, and Project Manager Stacey Shintani. We conducted a discovery workshop with stakeholders and research with target audiences to inform the brand’s unique positioning strategy, messaging plan, name, identity program, and packaging system.
Read the full case study here ︎︎︎